A Millennial Weaver Carries a Centuries-Old Craft Forward The New York Times
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The Museum of Modern Art (MoMA), austere yet inconspicuous, sits between Fifth and Sixth Avenue on 53rd Street in Manhattan. Since its 1929 opening, it has been the global zenith of contemporary art, architecture and design. Millions of visitors walk through its doors every year to lay eyes on the iconic works on permanent display — Dalí’s The Persistence of Memory, van Gogh’s The Starry Night. Picasso, Warhol and Monet, too, have art hanging on its walls. From the Butterup Knife to the WaterRower Rowing Machine and everything in between, our goal is to make design accessible to as wide an audience as possible. In 1932, The Museum of Modern Art established the world's first curatorial department devoted to architecture and design.
Every purchase you make supports MoMA's educational programs.
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On the lower level, shop a HAY mini market and browse an edited collection of architecture and design books. Shop a wide array of furniture, speakers, toys, games, lighting, tech innovations, tabletop, home decor, jewelry, MUJI accessories and more. Products by Vitra, Art of Play, and Ravensburger, together with vintage objects and exhibition posters completed the range of Eames Office at MoMA Design Store. Plat has been playing a lead role in shaping the merchandising strategy since 2012, overseeing seasoned buying teams across a range of categories including technology, desk and home accessories, art reproductions, books, children’s products and more.
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“Whether we’re developing an exclusive colorway, reissuing an archival piece, entering into a licensing agreement or creating an entirely new design, our goal is to consistently surprise and delight with products you can’t find anywhere else other than MoMA Design Store,” Plat said. E-commerce is one of MoMA Design Store’s fastest growing channels. “It enables us to reach customers all over the world that may have never come to MoMA,” Plat says. Still, plenty of foot traffic passes through their New York locations. The museum has three million visitors each year, half of whom visit their brick-and-mortar shops.
MoMA Design Stores
The COVID-19 pandemic was a catalyst for the museum to shift its assortment. Find out how the museum store became an important contributor to the Museum of Modern Art's operating budget, by amplifying its range of products and one-of-a-kind collaborations. First, we assess a potential new product against our design filters, a set of 8 criteria that we use to ensure every item is a good fit with our vision of good design. Next, each proposed product is evaluated by MoMA's curatorial department.
Our selection process is unlike any other.
Only those items that make it through these two steps successfully can become part of our assortment. MoMA Design Store offers the option to buy online and pick up at our New York City-locations with no shipping fee incurred. MoMA Design Store distinguishes its product lineup by filtering items through its vision of “good design,” Plat said. “[The platform] makes shoppers more interested in the art and draws shoppers closer to the museum. It’s actually a really beautiful thing, if you think about it,” he said.
Learn more about MoMA Design Store, where every purchase supports The Museum of Modern Art.
Today, the store sells everything from abstract lighting fixtures and Jeff Koons dinnerware to inflatable sailboats, Andy Warhol prints and statement-making furniture — and that’s just scratching the surface. The important thing to note is that every single product the store sells has been vetted by the museum’s curators. We identify a particular design object that epitomizes an important movement, collection, or designer rather than creating a complete catalog of every item of a movement, collection, or artist. You'll have the option of buying online and picking up at our stores by selecting In-Store Pickup during checkout.
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The Navajo artist and weaver Melissa Cody knows this palpably. MoMA Design store said it posted its strongest sales to date in 2022. While it wouldn’t reveal exact sales numbers, the company said the number of transactions have risen more than 20 percent each year since 2020, and the store is an important contributor to the museum’s operating budget.
Many products are one-season wonders, lasting little more than a couple months before they’re sent back into the ether. Plat estimates that new products make up roughly 60 percent of available products. The cornerstone of the catalog consists of perennial best-sellers, such as the Sky Umbrella and the Satellite Bowl, which the MoMA Design Store has been selling since 1992 and 1999, respectively.
Members also save 10% every day and 20% during Member Shopping Days. Become a member at checkout to save 20% on your first purchase and get free shipping. MILAN — Since launching its website in 1998, MoMA Design Store has grown into an impressive omnichannel enterprise, with all its purchases supporting the Museum of Modern Art’s collections and educational programs. Once the curators approve a product, there’s no guarantee that the Design Store will feature it for long.
The French native underscored how important it is that the products are in alignment with the Museum of Modern Art’s curatorial mission. At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.
While we try to keep as many of our products within our flat shipping rate, some products require additional shipping charge due to oversize shipping package or special delivery requirements. The exhibition is part of the overdue recognition of Indigenous artists by museums and other institutions, from the recent retrospective of Jaune Quick-to-See-Smith’s work at the Whitney Museum of American Art to the expanding roster of artists at the Venice Biennale. Cody, 41, is a millennial at the forefront of an art form harking back millenniums — at once building on tradition and joyously venturing beyond it.
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